With tax season approaching, Fallon has a new broadcast campaign for H&R Block, a client the agency has handled since winning the account from DDB in 2010.
With a host of rivals, Fallon attempts to use humor to differentiate H&R Block from other brands. In “Nein Nein Nein,” for example, a man teaching German repeatedly drills his pupil on the pronunciation of the word “nein.” The connection — that H&R Block charges only $9.99 to file taxes online — isn’t revealed until the spot’s conclusion. In “Nine Nine Tee Nine,” by contrast, the deal is revealed upfront, while the play on words comes across as a bit…inexplicable. (That ad also features an appearance from what appears to be Todd Bosley of Little Giants fame.) Still, both spots succeed at making H&R Block’s selling point memorable for viewers, whether or not they actually find the ads funny.