Fallon New York launched what appears to be its debut campaign for Würkin Stiffs, a collar stay company which appeared on Shark Tank,
“That 70s Collar” implores viewers to “Get The Funk Out of Your Collar” with its Power Stay product.
The spot is built around the idea that collars gone astray make you look like you’re straight out of Saturday Night Fever. And nobody wants that, right?
“That 70s Collar” opens on an employee sitting at his cubicle when a voice out of nowhere asks him why his shirt is so funky, accompanied by a sudden disco beat.
Luckily, a coworker is there to save him from the disco voices, though, by introducing him to Würkin Stiffs’s Power Stay product, which can help him fix his collar, in turn making the voices “die, just like disco.”
The dry humor and 70s mocking make for an appropriate approach to promote what can’t be an easy product to advertise and a smooth transition into the “Get The Funk Out of Your Collar.”
Another spot, “Take The Creepy Out of Your Collar” compares loose collars to another unwanted look. It offers up Power Stays as a way to lose the “Dracula vibes,” which may attract unwanted attention from vampires. That comparison seems like a bit more of a stretch, though.
CREATIVE AGENCY: Fallon New York
CREATIVE DIRECTOR: Charlie Wolff
COPYWRITER: Madeleine Trebenski
ART DIRECTOR: Brittain McNeel
PRODUCER: Jimmy Wade
DIRECTOR OF PRODUCTION: Andrew Koningen
ACCOUNT SUPERVISOR: Marion Roussel
PRESIDENT: John King
PRODUCTION COMPANY: Station Film
PRODUCER: Caroline Gibney
MANAGING DIRECTOR: Stephen Orent
EXECUTIVE PRODUCER: Caroline Gibney
DOP: Kip Bogdhan
DIRECTOR: Scott Corbett
EXECUTIVE PRODUCER: Soraia Callison
COLOURIST: Billy Gabor @ CO3
MUSIC PRODUCTION: Rob Dennler
MIX: Tom Paolantonio
EXECUTIVE PRODUCER: Susie Boyajan
AUDIO POST PRODUCTION: Lime Studios
OFFLINE EXECUTIVE PRODUCER: Melissa Lubin
EDIT COMPANY: Beast
EDITOR: Merritt Duff
EDIT ASSISTANT: Benjamin Algar
POST PRODUCTION / VFX
FLAME: Scott Bravo