Minneapolis-based agency Fallon has officially been named agency of record for the Big Ten Network, thus expanding a relationship with the oldest Division I conference that kicked off last August and culminated in a national campaign that includes the spot “Perfect” above.
Regarding the initial launch and the AOR appointment, Erin Harvego, VP of marketing for BT (which is co-owned by Fox and the conference), says in a statement:
“The fall college sports campaign was a huge success for the Big Ten Network. We look forward to continuing the momentum with dynamic, original creative that showcases what the Big Ten and college sports are all about. What we enjoy most about working with Fallon is the agency’s ability to present original ideas, and I think they’ve found fun and exciting ways to share our vision with our viewers.”
With phase one complete, Fallon is “continuing the momentum” and cementing its AOR relationship with BTN by developing a new campaign called “First Robin of Spring,” which will promote spring football (yes, it’s a big thing) via a handful of TV spots set to air on BTN throughout this month and beyond.
Fallon’s latest AOR win follows a fairly notable 2015 in which the agency created a Super Bowl spot for Loctite Adhesives and received props from Arby’s in billboard form for its “We Have the Meats” campaign.