Fallon Honors Woodford Reserve’s Official Bourbon Sponsorship of Kentucky Derby

By Kiran Aditham Comment


It’s no secret that bourbon and the Kentucky Derby go hand-in-hand.

During this year’s Derby broadcast on May 2, spirits brand Brown-Forman/Woodford Reserve brought its specially crafted Derby bottles to life at Churchill Downs in an ad from Fallon.

The spot, aptly dubbed “Bottle Run,” features animated Woodford Reserve bottles having their own battle on the racetrack. In turn, the ad honors not only Woodford’s status as the official bourbon of the Kentucky Derby but its longtime affiliation with other racing events like the Preakness and Belmont.

Now all we need is a dapper hat a mint julep and we’re good to go.

There’s also a little making-of clip that features equine artist Carole Andreen-Harris (maker of the 2015 Kentucky Derby Woodford Reserve bottles) here.

Agency: Fallon Worldwide

Chief Creative Officer: Jeff Kling
Creative Director: Jason Bottenus
Art Director: Joe Johnson
Copy Writer: Charlie Kuhn
Director of Production: Andrew Koningen
Managing Director: David Sigel
Account Supervisor: Jordan Rossman
Planning Director: Chad Koehnen

Production Company: MJZ

Director: Nicolai Fuglsig
President: David Zander
Executive Producer: Emma Wilcockson
Line Producer: Betsy Oliver
Cinematographer: Alwin Kuchler
Art Director: Dan Griffin

Editorial / VFX / Color / Finishing: The Mill NY

Editor: Ryan McKenna
2D Lead: Kyle Cody
2D assist: Yoon-sun Bae
3D lead: Andres Eguiguren
3D Modeler: Tim Kim
3D Lighting: Raymond Leung
Colorist: Fergus McCall
Executive Producer: Melanie Wickham
Producer: Dan Love

Music: tonefarmer

Ray Loewy, Composer
Liz Higgins, Executive Producer

Sound: Sound Lounge

Record: Tom Jucarone
Mix: Peter Holcomb
Producer: Kimberly Reid

 

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