Executive Producer Marc Calamia Leaving 360i

By Patrick Coffee 

marc calamiaToday we learned that Friday will be Executive Producer/Head of Studio Marc Calamia‘s last day with 360i — house of digital campaigns, animated manifestos and the Super Bowl tweet that spawned ten thousand headlines.

While the specifics of his next gig are not yet clear, we can say that he will be replaced by Phil Pessaro, executive producer/project manager and group production director who previously spent time at Huge, Tribal Worldwide and Digitas New York.

As head of the agency’s studio, Calamia oversaw creative production for client campaigns including Oreo’s Vine account, the Breast Cancer Awareness “This is Mamming” meme, and many porcine-themed promotions for Oscar Meyer (most recently “Wake Up and Smell the Bacon“).


While he started his career dancing and singing, Calamia also has extensive agency experience: prior to joining 360i four years ago, he served as both creative director and executive producer at New York’s Big Fuel Communications.

Internal memo after the jump.


As some of you may have heard, Marc Calamia is moving on from 360i. Marc has made a decision to pursue new opportunities within the content-making universe. 
Marc’s announcement comes on the heels of 4+ successful years leading digital production and content development for the agency, wrangling the highest profile content work 360i has put into market, to the effect of two Cannes Lions and an increasingly loyal group of client advocates. 
Marc successfully led the build-out of 360i’s content production capabilities to date, forming and leading a burgeoning team of creative artists, makers, producers, and production infrastructure, including the newest addition of 360i’s state-of-the-art editorial suite in NYC office — and a robust portfolio of ground-breaking work for our clients. 
It has been my privilege to watch him work during my tenure here.  Marc will be leaving this Friday, 9/19.
New Head of Studio: Phil Pessaro. Effective immediately, Phil will be taking over and be the go-to person on any type of multimedia content needed, regardless of channel. Going forward, please direct any content scoping or consultation needs to Phil – he will work with our DA broadcast partners to ensure your project is staffed correctly.
Please join me in thanking Marc for his invaluable service, wishing him the best, and also, congratulating Phil on his new role.”