Euro RSCG London’s ‘Dulux Walls’ Campaign Transforms Gray Spaces

By Matt Van Hoven 

Euro RSCG London, working for client Dulux Paints, created the campaign you see above &#151 the ‘Duluz Walls’ project, which seeks to transform dull gray spaces.

The film was shot by director Adam Berg during a four-week shoot spanning in Brazil, France, London and India.

“Every location is real and they remain transformed by a palette consisting of 120 different colours,” according to the brand. “The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.”

The video is really interesting to watch because they basically paint over an entire town. Like “High Plains Drifter” except in this case the color is a good thing.

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