Esurance Plays to Anti-Social Human Behavior in New Campaign

By Matt Van Hoven 

Don’t you just hate people? I was talking to a guy today who was all, “I never shop in stores anymore…I went to one recently…and then all of a sudden I was screaming.” With experiences like that one, who wouldn’t want to buy things from the comfort of home? Especially car insurance, which is probably the worst product ever because no matter how much the insurance guys say “you can save with us” the end game is always you sitting in a coffee shop kvetching about how it’s $1,300 a year to insure your 1997 Chevy Malibu (with the smaller engine option).

So anyway Esurance’s new slogan is “People when you want them &#151 Technology when you don’t.” It’s like Zappos except with products no one wants to buy, but are legally obligated to.

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