ESPN, W+K Enlist NFL Stars for Their Fantasy League

By Patrick Coffee 

ESPN and the NFL have reminded us several times over the past week that the football season is about to begin with help from Wieden + Kennedy New York.

In the latest pigskin-flavored spot to promote SportsCenter, the network plays on familiar fantasy football tropes, twisting the narrative 180 degrees with a bit of help from Victor Cruz of the Giants, Jimmy Graham of the Saints and a few other league employees:

After learning that the U.S. military doesn’t really use “Call of Duty” to train soldiers, we’re a little skeptical when it comes to football stars participating in fantasy leagues.

But the image is too amusing to discard, so we’ll stick with it.

CLIENT ESPN
PROJECT NAME THIS IS SPORTSCENTER (TISC)
SYNOPSIS OF SPOT
FORMAT TV
CLIENT CONTACT Jeff Gonyo, Michael Kopech, Tim Hubbel, AJ Mazza, Patrick Sofen
LAUNCH DATE 9/8/14
DURATION OF CAMPAIGN

 

W+K NEW YORK
Creative Directors Brandon Henderson, Caleb Jensen
Art Director Jeff Dryer
Copywriter Laddie Peterson
Executive Producer Temma Shoaf
Account Team Casey Bernard, Alex Scaros
PRODUCTION
Production Company O Positive
Director David Shane
Executive Producer Marc Grill
Line Producer Marc Grill
Director of Photography Dave Morabito

 

EDITORIAL
Editorial Company Mackenzie-Cutler
Editor Ian Mackenzie
Assistant Editor Mike Leuis
Post Producer Sasha Hirschfeld
Post Executive Producer

 

VFX
VFX Company The Mill
Producer Clairellen Wallin
Production Asst.
Lead Flame Artist/Creative Director Jamin Clutcher
VFX Supervisor
Assist Brandon Danowski

 

MIX
Mix Company Heard City
Mixer Philip Loeb
Producer Gloria Pitagorsky
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