ESPN and the NFL have reminded us several times over the past week that the football season is about to begin with help from Wieden + Kennedy New York.
In the latest pigskin-flavored spot to promote SportsCenter, the network plays on familiar fantasy football tropes, twisting the narrative 180 degrees with a bit of help from Victor Cruz of the Giants, Jimmy Graham of the Saints and a few other league employees:
After learning that the U.S. military doesn’t really use “Call of Duty” to train soldiers, we’re a little skeptical when it comes to football stars participating in fantasy leagues.
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But the image is too amusing to discard, so we’ll stick with it.
CLIENT | ESPN |
PROJECT NAME | THIS IS SPORTSCENTER (TISC) |
SYNOPSIS OF SPOT | |
FORMAT | TV |
CLIENT CONTACT | Jeff Gonyo, Michael Kopech, Tim Hubbel, AJ Mazza, Patrick Sofen |
LAUNCH DATE | 9/8/14 |
DURATION OF CAMPAIGN |
W+K NEW YORK | ||
Creative Directors | Brandon Henderson, Caleb Jensen | |
Art Director | Jeff Dryer | |
Copywriter | Laddie Peterson | |
Executive Producer | Temma Shoaf | |
Account Team | Casey Bernard, Alex Scaros | |
PRODUCTION | ||
Production Company | O Positive | |
Director | David Shane | |
Executive Producer | Marc Grill | |
Line Producer | Marc Grill | |
Director of Photography | Dave Morabito | |
EDITORIAL | |
Editorial Company | Mackenzie-Cutler |
Editor | Ian Mackenzie |
Assistant Editor | Mike Leuis |
Post Producer | Sasha Hirschfeld |
Post Executive Producer |
VFX | |
VFX Company | The Mill |
Producer | Clairellen Wallin |
Production Asst. | |
Lead Flame Artist/Creative Director | Jamin Clutcher |
VFX Supervisor | |
Assist | Brandon Danowski |
MIX | |
Mix Company | Heard City |
Mixer | Philip Loeb |
Producer | Gloria Pitagorsky |