ESPN and the NFL have reminded us several times over the past week that the football season is about to begin with help from Wieden + Kennedy New York.
In the latest pigskin-flavored spot to promote SportsCenter, the network plays on familiar fantasy football tropes, twisting the narrative 180 degrees with a bit of help from Victor Cruz of the Giants, Jimmy Graham of the Saints and a few other league employees:
After learning that the U.S. military doesn’t really use “Call of Duty” to train soldiers, we’re a little skeptical when it comes to football stars participating in fantasy leagues.
But the image is too amusing to discard, so we’ll stick with it.
|PROJECT NAME||THIS IS SPORTSCENTER (TISC)|
|SYNOPSIS OF SPOT|
|CLIENT CONTACT||Jeff Gonyo, Michael Kopech, Tim Hubbel, AJ Mazza, Patrick Sofen|
|DURATION OF CAMPAIGN|
|W+K NEW YORK|
|Creative Directors||Brandon Henderson, Caleb Jensen|
|Art Director||Jeff Dryer|
|Executive Producer||Temma Shoaf|
|Account Team||Casey Bernard, Alex Scaros|
|Production Company||O Positive|
|Executive Producer||Marc Grill|
|Line Producer||Marc Grill|
|Director of Photography||Dave Morabito|
|Assistant Editor||Mike Leuis|
|Post Producer||Sasha Hirschfeld|
|Post Executive Producer|
|VFX Company||The Mill|
|Lead Flame Artist/Creative Director||Jamin Clutcher|
|Mix Company||Heard City|