ESPN Unveils CreativeWorks Advertising Resource

By Kiran Aditham 

The self-proclaimed “Worldwide Leader in Sports” is branching out in the marketing arena as ESPN has announced the launch of CreativeWorks, which the cable network says is a resource to develop custom co-branded and client-branded creative across all screens and devices specifically targeted to sports fans and ESPN’s audience.

Though actual campaigns have yet to be announced since ESPN is still in “active discussions” with clients, CreativeWorks’ roster consists of copywriters, designers, developers, producers and affiliated creative agencies who will develop advertising for clients across ESPN’s platforms, including video, digital, print and mobile screens. The network made use of its parent company Disney by testing the effectiveness of a previous campaign that was co-created with Toshiba at the Disney Ad Lab in order to prep for the CreativeWorks launch.


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