Erwin Penland, Saint Nick Team Up to Create ‘Klaus Score’

By Erik Oster 

It appears Santa is keeping up with the times and has embraced social media. Erwin Penland (which of course took over ad duties on Denny’s a few months back) has teamed up with Old Saint Nick himself (and, we suspect, the NSA) to create the “Klaus Score” (which we assume is inspired by Klout score), a new social media metric measuring naughtiness/niceness.

To determine if you’ve been naughty or nice this year, “Santa factors in your Twitter, Facebook and Instagram activity to his complex algorithm” and determines whether you’ll be getting a lump of coal or a bunch of bright, shiny packages. Watch the video above to learn more about the magical algorithm Erwin Penland and Santa developed to measure social media niceness. If you’d like to find out your own Klaus Score, head over to It may be the best way to discover whether you’ve landed on the naughty or nice list this year. With only nine days until Christmas time is running out to change your status.


My Klaus Score is a 60, making my current status “Master of Merriment.” Let us know your own Klaus score in the comments section. We suspect a few of you may have been naughty.