Energy Upgrade California Names DDB San Francisco as Its Lead Marketing Partner

By Erik Oster 

Energy Upgrade California (group pictured) named DDB San Francisco as its new lead marketing agency after a review.

The California Public Utilities Commission (CPUC) program is responsible for informing citizens of how they can help meet the state’s ambitious energy efficiency and carbon emission reduction targets via marketing, education and outreach programs. Energy Upgrade California formerly worked with Campbell Ewald, including a 2015 campaign seeking to promote water conservation in the drought-stricken state and avoid the “bear stare.”

“We are absolutely delighted to have the opportunity to work with the CPUC on this critical program. Achieving the Endergy Upgrade California’s objectives will require us to inspire millions of people across the state, change behaviors, and drive consumer action,” DDB San Francisco president and CEO Todd Grantham said in a statement. “This engagement reflects the ambitions DDB San Francisco has to work with brands that have truly meaningful social and economic impact.”

The client spends around $7 million on marketing each year.

As part of the larger agency’s Flex model, DDB will be able to collaborate with talent across the Omnicom network in service of the client. The agency’s first work for Energy Upgrade California is expected to launch in April.

The agency’s San Francisco office is still recovering from the loss of Clorox, which served as the flagship client when that location re-opened in 1996. Over the summer the team had to let go of a significant portion of its staff after the business went to FCB and mcgarrybowen.