Energy BBDO Imagines a ‘Smaller World’ for Rosetta Stone

By Erik Oster 

Energy BBDO created a new anthem ad for Rosetta Stone entitled “Create a Smaller World.”

As the title suggests, the 60-second spot imagines how much smaller the world would seem if everyone learned, “just one more language.” According to the spot, “unlikely conversations would be likely,” “strangers would be friends,” and “collaboration would be king.” While the execution stumbles at times, it’s a good idea well tied to the brand’s message. It’s not too hard to imagine someone who has been toying with the idea of picking up a language being inspired to do so by the ad. Whether that will lead them to shell out the considerable cost for Rosetta Stone, however, is another matter, with the company banking on hooking people with a free three day trial offer. Credits after the jump.



Advertising Agency: Energy BBDO, USA
Chief Creative Officer: Mark Taylor
Creative Director: Jonathan Linder
Associate Creative Director / Copywriter: Natalie Taylor
Head of Production: Rowley Samuels
Senior Producer: Elena Robinson
Production Business Manager: Zoe Grubbe
Production Company: Pulse Films
Director: Young Replicant
Executive Producer: Kira Carstensen
Production Service Company, Uruguay: Home Productions
Producer: Andy Scriven
Director of Photography: Jackson Hunt
Editorial Company: Union Editorial
Editor: Daniel Luna
Sound Mix: Stir Post
Executive Producer: Mindy Verson
Engineer: Peter Erazmus
Finishing: MPC LA