This one flew under our radar over the weekend, but seems noteworthy. Did you know Eminem was engaged in a legal battle with Audi over the latter’s use of a “Lose Yourself”-ish sounding song in a promotional video? As you can see below, the similarities between Audi’s clip for the 2012 Avant A6 (which didn’t air in the U.S.) and the W+K-created “Imported from Detroit” Super Bowl spot are rather eerie…so, we can’t really blame Marshall Mathers for taking this to court.
But anyhow, the Detroit Free Press reports that the two sides have reached an agreement (of which full terms were not disclosed) that calls for Audi to “support the revitalization of Detroit by contributing to selected social projects.” In a statement, the German automaker says, “Audi has tremendous respect for Eminem and his works and likewise for the Imported From Detroit campaign which was created by Chrysler. Certainly Audi would never wish to insult or harm those parties or their fans and customers.”