Sure, it’s not as high-profile as, say, a JetBlue or Zappos win, but Mullen continues to add to its client roster as health care coverage/services company EmblemHealth has tapped the agency as its AOR. HHCC NY previously handled the account for the New York-based company, which has also retained fellow IPG shop Hacker Group as its direct marketing AOR. EmblemHealth is on a mission it seems to build beyond its three-million-plus customer base and thinks it found the right ally in Mullen to do so.
In a statement, Charlene A. Maher, SVP, marketing and sales for EH, says, “We believe we have engaged the best possible agency partner to define and distinguish our company in this transformative market. Mullen has the strategic vision and expertise to communicate EmblemHealth’s commitment to offering quality products and services to our customers.” We’re just assuming, though, that Mullen’s “communication” efforts for this client will do without hidden camera stunts, engaging puppets and the like.