Edwards/Alencar’s Dojo Hires Thais Lyro

By Inocul8tor 

Thais Lyro, previously director of user experience at Pereira & O’Dell, has made a lateral move to DOJO San Francisco. Surprisingly, the fairly new Dojo has never had a director of user experience so this should be an interesting experiment for all parties involved.

Geoff Edwards, the San Fran-based shop’s partner/co-ECD,  had this to say: “Thais is a tireless problem solver, with a proven track-record of success.” Edwards’ partner and co-ECD/partner Mauro Alencar, who left Fancy along with Edwards last year, adds, “It’s her passion for creating something new and unique that works, that brought her to our attention, and we couldn’t be more excited to have her on board.”

As far as we know, Dojo has really only launched one successful campaign for LG dLite, and that’s pretty much it. Not sure I would have made the jump, but it appears that Lyro is pretty excited about the move (read: she probably got a big salary boost), stating, “Being at Pereira & O’Dell was a great experience for me.  Having helped build the agency from nothing to over 70 people in less than two years, I felt the time was right to move on and help the next exciting new agency achieve the same whirlwind of success and growth.”