“For the most part, they were all doing fairly well until the subprime crisis was brought to the national forefront. Nine months ago is when it really started getting soft, and since then, it has really started going downhill.”
That’s Peter Kovac, CEO of advertising agency Nicholson Kovac speaking about the troubles of the economy and the bailout. He wasn’t all doom and gloom. Kovac went on to say his health care and agribusiness clients has increased and predicted that his agency would grow in the next 12 months. It’s true that the agency has been advertising for new hires.
“It’s the best of times for some organizations,” he said, “and the worst of times for others.”