ECD, Partner and ‘Real Men of Genius’ Copywriter Bob Winter Leaves Chicago’s VSA Partners

By Patrick Coffee 

An executive-level change in the Windy City scene this week saw executive creative director, partner and creative lead Bob Winter leave VSA Partners.

He’d been with the privately owned agency, which started as a design firm but later pivoted toward general marketing, since 2014 while “leading creative across all platforms,” in his own words.


“While Bob Winter has recently decided to move on, we are tremendously grateful and proud of the work he’s led at VSA,” said CEO William Rosen. “He’s a world-class creative, and any agency or client that’s able to work with him will benefit. We wish him the best wherever he lands.”

Winter told AgencySpy he’s not quite ready to discuss his new plans, though one rumor about him joining another big-name Chicago agency is definitely not true. (You guys and your tips!)

The departing executive joined VSA exactly five years ago after leading CPB’s now-closed Miami office. He previously served as CCO at Y&R Chicago and held creative positions at Leo Burnett, GS&P and DDB. Winter remains best known for co-creating the Bud Light “Real Men of Genius” campaign by the latter shop.

Apologies for the crappy quality, but it really was great work.

VSA clients include Alibaba, Converse, Facebook and IBM, among many others.