Dutch Coffee Shop Finds Unique Solution to Free-loading, Mooch Students

By Matt Van Hoven 

The Coffee Company in Seattle had an interesting problem; tons of people in their cafe who weren’t buying anything. College students, it seems, frequented the shop for its free WiFi, and largely avoided buying coffee, delicious delicious muffins, or anything else. It took the creativity of a Dutch agency to solve the problem. Suspense!

With Amsterdam based THEY behind the wheel, CC implemented what may be the simplest execution of all time. As you can see by the above photo, CC modified their WiFi signal name to read, “OrderAnotherCoffeeAlready”. Well, that’s just one iteration.


See how else the tricked unsuspecting freeloaders into participating in capitalism, after the jump.

More: “The Week in Advertising Episode 5

The cafe, which previously titled their WiFi “CoffeeCompany”, was faced with the problem of getting customers to notice the daily specials, much less the regular menu. So it took the message to the people by regularly changing the WiFi signal name; “HaveYouTriedTheCarrotCake” and “Mmm,,,YummyMuffinsOnly1,99” are just two examples.