Droga5 Hires 360i Executive Lucia Grillo to Fill Newly Created Production Leadership Role

By Patrick Coffee 

Droga5 will soon add yet another top agency leader to its team–this time on the production side.

Last week, we reported that Lucia Grillo would soon be leaving 360i after 8 months as head of integrated production at the Dentsu agency. She has accepted the newly created role of production development director with Droga5.

Starting in September, Grillo will join the leadership team atop the shop’s 180-strong production department alongside its heads of interactive production, art production and print services, the director of integrated production business affairs and a yet-to-be-named head of broadcast/film.


In her new role, Grillo will report directly to chief creation officer Sally-Ann Dale, who says, “We see a great value in Lucia’s experience of being on both the production and agency side. She has the ability to run a business, be an astute producer and be client-facing. We want to constantly explore new production solutions and opportunities to better serve us and our clients’ ever-growing content needs.”

During her relatively brief stint with 360i, Grillo introduced a new “agency-wide workflow for project management” and effectively reshaped the entire department in the interest of greater efficiency. She previously managed multidisciplinary Manhattan production company Psyop and served as a group account director/project manager at Brooklyn’s VICE Media after spending time at both McCann and JWT.

“This is a really exciting time to be joining Droga5, as it celebrates its tenth anniversary and continues to create work with impact and ambition, as well as world-class craft,” she said. “I’m happy to be part of the agency’s future success.”

Droga5’s production team has seen some changes in recent months, most prominently the departure of head of production Ben Davies. He left in June to join prod co Furlined in New York, and the aforementioned film hire will be his replacement.

We initially posted that we’d heard Grillo might be leaving the ad agency world, but that was incorrect.