Droga5 Decks the Halls Out of Santa in Holiday Effort for Coach

By Erik Oster 

Droga5 launched a new holiday spot for Coach which takes the irreverent holiday ad to new extremes.

While the irreverent holiday ad has become a bit of a phenomenon in recent years, with adam&eveDDB’s  “Could I Be Any Clearer?” and “Sorry, I Spent It On Myself” for Harvey Nichols as prime examples, Droga5 ramps things up with its “#GiveCoachOrElse” spot for Coach, depicting an assault on Father Christmas. Santa is relaxing at home when he hears a knock at the door. When he answers it an unidentified woman immediately punches him square in the face, taking advantage of the downed Saint Nick to grab herself a Coach Swagger bag and make a quick change to Santa’s list. While some may see the spot as a welcome reprieve from the overly-sacharine ads that still dominate the holiday landscape, others may feel it takes things a step too far. After all, if parents are upset by an ad suggesting that Santa doesn’t buy all their children’s gifts, how are they going to feel about their kids possibly witnessing a physical assault on Kris Kringle? (Although it’s likely Coach will be more careful about when this one airs.) There’s also the question of whether such an approach is really appropriate for the brand. One thing you can’t argue, however, is that “#GiveCoachOrElse” is certainly attention grabbing. 


Client: Coach
Chief Executive Officer: Victor Luis
Executive Creative Director: Stuart Vevers
President, Global Marketing, Digital & Customer Experience: David Duplantis
Senior Vice President, Creative Services: Patti Day
Vice President, Global Marketing: Tom Jarrold

Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Director: Felix Richter
Creative Director: Alexander Nowak
Copywriter: Spencer LaVallee
Art Director: Jen Lu
Junior Art Director: Giulia Magaldi
Junior Copywriter: Frank Garcia
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Bill Berg
Head of Strategy: Chet Gulland
Strategy Director: Will Davie
Junior Brand Strategist: Quinn Morrissey
Chief Operations Officer: Susie Nam
Group Account Director: Steven Panariello
Account Manager: Belle Bonar
Project Manager: Dean Farella

Production Company: Arts & Sciences
Director: Matt Aselton
DOP: Corey Walter
Managing Director/Partner: Mal Ward
Executive Producer/Partner: Marc Marrie
Producer: Zoe Odlum

Editorial: Arcade Edit
Editor: Jeff Ferruzzo
Assistant Editor: Chris Angel
Executive Producer: Sila Soyer
Producer: Gavin Carroll

Post Production: Arcade Edit
Flame: Tristian Wake
Producer: Gavin Carroll

Color: Company 3
Senior Colorist: Tom Poole

Sound: Sonic Union
Mixer: David Papa
Producer: Pat Sullivan