While its Chicago office is likely still biting its nails in regards to the SC Johnson review, Draftfcb’s Orange County branch has some positive news to report as the agency’s been named AOR, brand and product advertising for retailer PETCO.
The AOR status was awarded without a review, based on project work Draftfcb has done for the brand since mid-2010. Prior to that, AOR duties had been handled by M&C Saatchi, which pitched for the project work along with Doner.
As a result of its account win, Draftfcb Orange County will handle creative strategy and development of in-store, digital and design work for specific campaigns. The first PETCO work from the agency, which also counts Taco Bell as a client, is expected to break in early March.