Draftfcb Chicago Lets Pets Speak for The Shelter Pet Project

By Erik Oster 

We thought we’d round out Monday on a cute note.

Draftfcb Chicago created a new pro-bono campaign for The Shelter Pet Project that lets the animals speak for themselves. Working in partnership with The Ad Council, The Humane Society of the United States, and Maddie’s Fund, Draftfcb’s integrated campaign features TV, outdoor and web PSAs promoting pet adoption. The campaign showcases the adorable and amazing personalities of real dogs and cats adopted from shelters, who practically reach through the screen and invite viewers to play with them. Draftfcb plans to take things a step further later this week with the launch of a new online experience on The Shelter Pet Project’s website allowing visitors “to virtually meet and play with the pets from the PSAs.” You can view the PSA for the friendly feline Stetson above, while dog lovers can meet the energetic Arnie below. Still not enough aww to round out your Monday? Stick around for another feline/canine pair and credits after the jump.


Chief Creative Officer: Todd Tilford
EVP, Executive Creative Director: Jon Flannery
Associate Creative Director: Josh Hurley
Associate Creative Director: Andy Kohman
Executive Producer: Chris Bing
Broadcast Producer: Jeff Piper
Group Senior Business Manager: Lisa Stevens
Senior Print Producer: Kim Nosalik
Print Production Design Manager: Walter Knoll
Print Retoucher: Karyn Bieneman
Print Quality Control Manager: Justin O’Brien
Print Traffic Manager: Lauren Gavel
EVP, Group Management Director: Jennifer Rowland
SVP, Management Director: Kristen Beaudoin
VP, Account Director: Erin Skly
Account Executive: Megan O’Malley