Dr. Ken Jeong Prescribes Cookie Jam for Boredom

By Erik Oster 

Los Angeles-based agency Stun Creative launched a new 30-second spot for SGN’s puzzle game Cookie Jam (not to be confused with the indescribable deliciousness that is cookie butter) starring Dr. Ken Jeong (of Hangover fame).

Jeong appears in the spot dressed as a giant cookie, crashing through the wall of a hair salon and telling three women, “Hey ladies, your perm just texted me you were bored. Cookie Jam it.” It’s simple, goofy and direct, and the set in precisely the kind of situation where someone might turn to the free game to pass time and, problems aside, it should serve to let those who haven’t already heard of the popular title know that it’s out there.

“SGN asked us for breakthrough creative,” said Stun Creative founding partner and creative director Brad Roth.

“So we said, why not have Ken Jeong break through a wall?” added fellow founding partner and creative director Mark Feldstein


We’ve also included some exclusive behind-the-scenes footage with Jeong below, in which the actor expresses his love for playing edibles, which he says is “the most you can test yourself as an actor.”
Client: SGN
Product: Cookie Jam
Josh Brooks, SVP Brand Strategy & Marketing

Agency: Stun Creative
Executive Creative Directors: Brad Roth and Mark Feldstein
Senior Creative Director: Nancy Pothier
Copywriter: John Chuldenko
Producer: Brad Fox

Production Company: Stun Creative
Executive Producers: Brad Roth and Mark Feldstein
Director: Bruce Daniels
DP: Dallas Sterling
Line Producer: Pete Sestina

Editorial & Finishing: Stun Creative
Editor: Dayne Tanioka
Editor: Josh Rubin
Producer: Brad Fox
Mixer: Rob Tremain

Viz EFX: Buster
Viz EFX Supervisor: Stephen Kirklys

Music: Beta Petrol