Double Shot of Audi: VB&P Interrupts the Emmys and MediaCom Plays With Toy Cars

By Patrick Coffee 

If you missed last night’s Emmys, or the “We Love HBO But Not Modern Family AGAIN This Year, Thank God” show, then you also missed a bunch of B-level Andy Samberg jokes along with Venables Bell & Partners’ new spot for Audi.

“New Arrival” focuses on organic people living their organic lives in a cruelty-free town in Anywhere, America (read: Southern California).

The Audi A3 e-tron makes a dramatic entrance amidst all the organic egg collection, solar panel installation, bumper sticker application and amateur goat herding.

The message: electric cars won’t soon become the next necessary accessory for eco-conscious dudes who want to impress the ladies…because they already are.

There’s more in case you thought that media agencies don’t do anything creative.

In addition to the VB&P spot above, WPP’s MediaCom also released the honest-to-god TV ad “Reality Check” to promote another model: the Audi TT. Here’s the 90-second director’s cut version with even more “tilt-shift photography.”

That was impressive, though we don’t recall Audi sponsoring any matchbox cars when we were kids.

We would say more about the Emmy jury’s inexplicable love of Julia Louis-Dreyfus vehicle Veep or the fact that Elisabeth Moss got robbed even more thoroughly than Jon Hamm during Mad Men’s seven-year run. But at least Dick Whitman finally brought home a statue after advertising turned him into an alcoholic, destroyed his relationship and inspired a slew of journalistic exposes examining his crotch.

A small price to pay for awards season glory.

 

“New Arrival” Credits

Client: Audi
Agency: Venables Bell & Partners
Chairman: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Erich Pfeifer
Art Director: Allison Hayes
Art Director: Greg Wyatt
Copywriter: Bryan Karr
Director of Integrated Production: Craig Allen
Agency Executive Producer: Mandi Holdorf
Agency Producer: Hannah Murray
Production Company: MJZ
Director: Craig Gillespie
Director of Photography: Masa Takayagi
Executive Producer: Emma Wilcockson
Editing Company: Exile Edit
Editor: Eric Zumbrunnen
Asst. Editor: Dustin Zimmerman
Editorial Producer: CL Weaver, Vietan Nguyen
Music Company: Walker
Composer: Chris James, Nicholas Wright
Mix: Eben Carr, One Union
V/FX: The Mill
Head of Account Management: David Corns
Group Planning Director: Orit Peleg
Senior Strategist: Johnny Roelofs
Account Director: Justin Pitcher
Account Supervisor: Alexis Lovett
Account Manager: McKenna Pickett
Assistant Account Manager: Faire Davidson
Project Manager: Talya Fisher

 

“Reality Check” Credits

Agency: MediaCom
Executive Producer/Creative Director: Geoffrey Campbell
Head of Innovation: Mark Fortner
Production Company:  Bandito Brothers
Director: Mouse McCoy
EP / Managing Director: Ryan Slavin
Head of Production: Earl McDaniel
Line Producer: David McGinley
Director of Photography: Greg Baldi
Post Production Services: Bandito Brothers
Post Production Supervisor: Rebecca Jameson
Editor: John Jenkins
Assistant Editor: Scott Beatty
Colorist: Mark Todd Osborne
Composer: Nathan Furst
Music Editor: Matt Shelton
Sound Design & Mix: 740 Sound
Executive Producer: Scott Ganary
Mixer: Larry Winer
Sound Designer(s): Chris Pinkston, Rob Marshall, William Ogilvie, Eric Marks
Producer: Jeff Martin
Visual Effects: Cantina Creative
Executive Producer: Sean Cushing
VFX Supervisor: Stephen Lawes
VFX Artists: Aaron Eaton, Matt Eaton, Julianne Dome, Jennifer Kennedy, Leon Nowlin Jr
Post Production Services: Bandito Brothers
Post Production Supervisor: Rebecca Jameson
Editor: John Jenkins
Assistant Editor: Scott Beatty
Colorist: Mark Todd Osborne
Composer: Nathan Furst
Music Editor: Matt Shelton
Sound Design & Mix: 740 Sound
Executive Producer: Scott Ganary
Mixer: Larry Winer
Sound Designer(s): Chris Pinkston, Rob Marshall, William Ogilvie, Eric Marks
Producer: Jeff Martin
Visual Effects: Cantina Creative
Executive Producer: Sean Cushing
VFX Supervisor: Stephen Lawes
VFX Artists: Aaron Eaton, Matt Eaton, Julianne Dome, Jennifer Kennedy, Leon Nowlin Jr

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