Don’t You Love Seeing the Same Work Twice?

By Matt Van Hoven 

A helpful tipster brings two campaigns to our attention that are strikingly similar. I love this stuff, because it proves the theory that no idea in advertising is truly new. But I’ll let you be the judge if these pieces fall into that category.

The first is for the BBC.


The second is for the Washington lottery, courtesy Publicis West.

“Are flightless birds the new paradigm?”