Don’t Panic London launched a PSA campaign for international humanitarian aid charity Human Appeal, exploring the causes of child mortality around the world in a spot entitled “Shine A Light.”
Timed to coincide with the month of Ramadan, since charitable donations are an important part its observance, the spot shows two children playing when suddenly one of their shadows appears to be frozen in place. As the girl looks back for her friend, she sees in his place a sculpture made of faucet dripping dirty water, damaged medical equipment, rotting food, weapons and ammunition. Each object signifies an element of Human Aid’s work, such as the damaged medical equipment representing the 400 million people without access to adequate healthcare or the rotting food signifying the 3 million children who lose their lives to malnutrition each year. At the end of the spot, the boy returns to life and hugs his friend, followed by the message “6.3M children need saving,” and “Help #ShineALight in the darkness.” It’s a harrowing reminder of all the problems facing children around the world and a call to action that’s hard to ignore. Of course, by now Don’t Panic London has made a name for itself with such efforts, including the recent “What Happens Next” for World Vision.
Credits:
Agency: Don’t Panic London
Creative Director: Richard Beer
Project Manager: Jane Marshall/Louis Geary
Production House: Knucklehead
Director: Markus Lundqvist
Executive Producer: Mary Calderwood
Producer: Tina Pawlik
Production Assistant: Bertie Berkeley
1st Assistant Director: Dan Gibling
2nd Assistant Director: Spencer Wilson
Runner: Andy Luck
Runner: Zac Moss
Runner: Miles Lacey
Director of Photography: Martin Hill
Steadicam Operator: Tom Wilkinson
Focus Puller: Ant Hugill
2nd Assistant Camera: Ben Worthington
DIT: Jayson Hunte
Gaffer: Mike Casserly
Electrician: Kevin Robertson
Electrician Trainee: Barney Casserly
Genny Op: Kevin McFadden
Art Director: Laura D’Asta
Set Design Assistant: Minnie Carver
Sculpture: The Arch Model Studio
Sculpture Design: Andy Gent
Wardrobe Stylist: Lucy Heather
Make Up Designer: Jess Summer
Chaperone: Julie Tyrrell
Boy: Lorenzo Giannetti
Girl: Sofiya Yates Rahman
Casting Director: Amanda Tabak
Editing: Stitch TV
Editor: Phil Currie (Stitch)
Sound Design: Wave
Sound Designer: Martin Leitner
Post production: Glassworks
Colorist: Duncan Russell
Flame Lead: Duncan Malcom
Flame: Nina Mosand
Flame: Sal Wilson
Producer: Abi Klimaszewska