Don’t Drink and Drive, Jackass

By Matt Van Hoven 

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv does some good work. This particular piece is a great visual reminding drivers not to drink &#151 or your vehicle could end up as part of an installation reminding people not to drink and drive.

80 cars that crashed in accidents


15 tons worth of metal

20 meters tall giant bottle shaped urban construction

1 of the country’s busiest highway and intersection

3 months long project &#151 starting today

1,000,000 people exposed to the message every day

1 message: “Don’t drink and drive”

Credits after the jump.

More:Universal-Funded Campaign Equates Music Piracy to Drunk Driving

Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Ga
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur &#151 Nur Star Media
Client: Or Yarok &#151 Nur Star Media