Tel Aviv-based BBR Saatchi & Saatchi has launched a new campaign for Bazooka introducing the gum company’s new gum shapes, Bazooka Cubes and Bazooka Balls (insert testicle joke here). The campaign, entitled “Don’t Chew Them Together” features five short spots showing the absurd repercussions of combining the two new shapes. It’s a fun, slightly absurd way to roll out the new shapes. Viewers are also invited to submit their own “Don’t Chew Them Together” videos to Instagram with the hashtag #Bazooka. Our pick of the litter, “Beard,” is featured above, while another, “Laser,” is below. Brush up on your Hebrew (or don’t) and enjoy. Credits after the jump.
CEO: Yossi Lubaton
VP Creative Director : Nadav Pressman
VP Digital: Maayan Tirangel
Creative Director: Amir Ariely
Digital project manager: Gitit Sasson
Development: Roy Zoaretz
Digital Creative Director: Oded Lavie
Copywriters: Eran (Shushu) Spanier & Tomer Gidron
Art director: Aia Bechor
Account Group Head: Maya Salomon
Account Supervisor: Yogev Atoon
Account Executive: Shir Herman
VP Planning: Shai Nissenboim
Planner: Roni Arison
VP Production: Dorit Gvili
Agency Producer: Bosmat Marmareli
Director: Yaron Shilon
Production Company: Meyuhas