Don’t Combine Balls with Cubes, Says Bazooka

By Erik Oster 

Tel Aviv-based BBR Saatchi & Saatchi has launched a new campaign for Bazooka introducing the gum company’s new gum shapes, Bazooka Cubes and Bazooka Balls (insert testicle joke here). The campaign, entitled “Don’t Chew Them Together” features five short spots showing the absurd repercussions of combining the two new shapes. It’s a fun, slightly absurd way to roll out the new shapes. Viewers are also invited to submit their own “Don’t Chew Them Together” videos to Instagram with the hashtag #Bazooka. Our pick of the litter, “Beard,” is featured above, while another, “Laser,” is below. Brush up on your Hebrew (or don’t) and enjoy. Credits after the jump.


CEO: Yossi Lubaton

VP Creative Director : Nadav Pressman

VP Digital: Maayan Tirangel

Creative Director: Amir Ariely

Digital project manager: Gitit Sasson

Development: Roy Zoaretz

Digital Creative Director:  Oded Lavie

Copywriters: Eran (Shushu) Spanier & Tomer Gidron

Art director: Aia Bechor

Account Group Head: Maya Salomon

Account Supervisor: Yogev Atoon

Account Executive: Shir Herman

VP Planning: Shai Nissenboim

Planner: Roni Arison

VP Production: Dorit Gvili

Agency Producer: Bosmat Marmareli

Director: Yaron Shilon

Production Company: Meyuhas