Al Gore has unveiled his new $300m advertising blitz in an attempt to force a stronger debate on climate change during the U.S. presidential elections. If you recall, Gore selected The Martin Agency who beat out Bartle Bogle Hegarty, Young & Rubicam and Crispin Porter + Bogusky for the account.
The Nobel laureate appeared on 60 Minutes to roll out the effort also announced that he will be donating a share of his personal fortune to the campaign and his Nobel prize money.
“We all share the exact same interest in doing the right thing on this,” he told CBS. “Are we destined to destroy this place that we call home, planet earth? I can’t believe that that’s our destiny. It is not our destiny. But we have to awaken to the moral duty that we have to do the right thing and get out of this silly political game-playing about it. This is about survival.”
For more on his 60 minutes appearance, go here or just watch the video. The first television advertisements, which are to begin airing on broadcast networks as well as cable starting on Wednesday, will pair up the most unlikely partners in the movement to address global warming. One spot features the Reverend Al Sharpton sharing a sofa with Pat Robertson in a bid to make global warming a non-partisan issue.