Doner Debuts First Work for Highmark

By Erik Oster 

Michigan-based agency Doner debuted its first work for Highmark Health since winning the account in February.

Doner launched its first campaign with a 60-second anthem ad, shot in Pittsburgh and Erie, Pennsylvania by Society director Austin Wilson, promoting the company’s Highmark Blue Cross Blue Shield insurance business and provider Allegheny Health Network. The ad seeks to position Highmark as above the “insurer vs. provider, patient vs. plan, health vs. healthcare” squabbles that often seem to mar healthcare. “Let’s fix that,” the voiceover promises around the 20-second mark, followed by illustrations of who the company wants to help. If Highmark’s stated mission weren’t already clear, the spot closes with the line, “It’s time, together, to make healthcare better.” Additional broadcast spots will roll out as the campaign unfolds, supported by radio, print, outdoor and online executions.



Client: Highmark Health
Agency: Doner
Chief Creative Officer: Rob Strasberg
Executive Creative Diretor: Randy Belcher
Creative Directors: Michael Stelmaszek, Matt Swanson
Chief Account Leadership Officer: Craig Conrad
Brand Leaders: Christie Fromm, Larry Deangelis
Account Management Director: Pete Spende
Account Executive: Kelsey Ransdall

EVP, Business and Strategy: Alison Taubman
VP, Strategic Planning: Barb Walker