Yesterday was a sad day for movie lovers and all fans the most recognizable voice over talent in the industry. Don LaFontaine died at the age of 68. Best known for his movie trailers, NY Times says that LaFontaine voice was used in 350,000 commercials. Most recently a Geico commercial that pokes fun at his famous line “In a world where…”. In the 33 years of his career LaFontaine gained a celebrity like status. And was lampooned by many comedians and imitated by other voice over talents. He will be sorely missed.