Domino’s has appointed The Community as its U.S. Hispanic agency of record, following a review.
The Community will be tasked with creating campaigns encompassing traditional, social, digital, and mobile advertising for the U.S. Hispanic market. Its first work is expected to launch in mid-2018.
We sought a collaborative creative partner that would help us continue to elevate our brand with the influential Hispanic community,” Domino’s vice president, advertising Karen Kaiser said in a statement. “The Community’s combination of strategic thinking, creative bravery, and passion for our brand is what differentiated them from other agencies.”
“Domino’s is not only a class leading brand but also a company that truly sees and understands the importance of the Hispanic consumer,” The Community president Luis Montero added. “Our mission is to leverage our progressive multicultural approach to help Domino’s become the dominant No. 1 pizza brand in every Hispanic neighborhood and we couldn’t be more excited about our collaboration.”