DLKW Lowe Gets Weird with Ashton Kutcher for Lenovo

By Erik Oster 

DLKW Lowe teamed up with Ashton Kutcher for a series of offbeat ads promoting Lenovo Yoga Tablet 2 Pro.

In the spots, Kutcher engages in some unusual pastimes, including milking his goat for his morning cereal (while reading the tablet), painting beaver portraits with his toes and knitting. Offbeat humor is nothing new for the brand, which teamed up with Onion Labs for the ongoing satirical fantasy football series Tough Season. While this latest effort from DLKW doesn’t reach the comedic highs of Onion Labs’ creation, it certainly is memorable. (Who could forget Kutcher’s horrifying beaver portrait?)


Client: Lenovo
Agency: DLKW Lowe
Executive Creative Directors: Dave Henderson, Richard Denney
Creative Team: Amber Casey, Lovisa Silburn
Planner: Lucian Trestler
Account Team: Ashana Richards, Sarah Gebhardt, Felicity Clarke
Agency Producers: Nicholas Kurs (TV); Bel January, Rowena Houghton (Print)
Production Company: Outsider
Director: Dom & Nic
Producer: John Madsen
Director of Photography: Steve Chivers
Editing House: Final Cut
Editor: Ed Cheeseman
Postproduction: Framestore
Audio Postproduction: Wave Studios