Ditto Trade Makes a Bullish Splash with New Campaign

By Jordan Teicher 

Water cooler talk seems to be a popular theme this week. Today, our awkward conversational time passing introduces us to Phil and Marty, the bull and bear duo in the first national campaign for social investing firm Ditto Trade. The online company uses a chain-like system to initiate trades from Lead Traders to the general users, as you can see in this handy diagram. In the above spot, Phil and Marty discuss the merits of Ditto Trade’s unique investing platform. Notice the clever characterization, as Phil uses bullish tactics to sway the reserved Marty.

Ditto Trade CMO Jeff Abbott, a former SVP/creative director at Leo Burnett who spent 20 years at said agency, is the mastermind behind this anthropomorphic campaign. The televised spot is part of a varied pitch to would-be investors that includes print, billboards, and digital ads. Ditto Trade is approaching one million “dittoed” trades by its users, so we may be seeing more of Phil and Marty in the future. I wonder, though, how does Phil button his dress shirt with his clunky hooves? Might have to address that in the sequel. Credits after the jump.


Creative Director: Jeff Abbott

CEO: Joe Fox

Production Company/Location: Superlounge / Santa Monica, CA

Director / DP: Jordan Brady

EP(s): Dave Farrell

Producer: Kim Bradshaw

Editorial Company/Location: No. 6 / Santa Monica, CA

Editor: Dan Aronin

Editorial EP: Crissy DeSimone

Producer: Leslie Tabor

Special FX Company/Location: Legacy Effects / San Fernando, CA

Effects Supervisor: Alan Scott

Shoot Location: Los Angeles, CA