DigitasLBi, The Eberling Group Showcase Sony

By Patrick Coffee 

Earlier today, Wieden+Kennedy’s latest campaign for Sony got practical, shining a spotlight of sorts on the company’s many products and the roles they play in turning a creative idea into that thing we try very hard not to call “content.”

Here is a very different take on promoting the same client via DigitasLBi and “Venice-based creative think tank The Ebeling Group.” (These ads are technically a few weeks old, but we’re seeing them for the first time.)

First, a music archivist uses his smartphone to share some top-quality audio with an originator:


Two more after the jump.

In the second short film, a wakeboarder finds a way to bring his injured friend back into the action:

Finally, a startup founder demonstrates how his company uses smartphones to deliver eyecare services to rural communities in Guatemala:

This work won’t reach as many people as the W+K campaign, but it does offer different, deeper ways of demonstrating the things that people can do with products that just happen to be made by Sony.

ClientSony Mobile
Director of Product Marketing Creation: Louise Forbes

Agency: DigitasLBi
Creative Director: Simon Gill
Art director: Richard Morgan
Copywriter: Christopher McKee
Planner (creative agency): Ed Beard, Bernard Valentine
Client Services: Caitlin Blewett, Jared Howe, Anna McLeod, Sophia Pace
Head of Production: Mike Clear
Creative Producers: Tobias Moellenbach, Filip Johansson
Project Manager: Aran Gray

Production Company: The Ebeling Group
Director: David Usui, Ben Wu (Lost and Found)
EP: Mick Ebeling