DigitasLBi Names David Chriswick as Creative Strategy Lead for Its Chicago, San Francisco Offices

By Erik Oster 

DigitasLBi hired David Chriswick as senior vice president, creative strategy lead for its Chicago and San Francisco offices. In the role, Chriswick will be based out of Chicago and report to senior vice president, connections and brand experience planning Jonathan Tatlow

“David has a proven track record of award winning work with a passion for insightful thinking and brave ideas,” Tatlow said in  a statement. “His expertise to inspire and create across a breadth of categories, makes him a perfect fit for DigitasLBi. We look forward to him continuing to set the bar ever-higher.”

Chriswick joins DigitasLBi from DDB Worldwide, where he served for over three and a half years as global strategy director out of the agency’s Chicago office. While there, he led strategic planning on the agency’s international Mars account, which includes Wrigley, Mars Chocolate and Mars Petcare. Before that he spent nearly two and a half years as a planning director for DDB Sydney, leading the office’s strategic offering and working with clients including Mars, McDonald’s and Campbells Arnotts. A native of Wales, he began his career with Ogilvy Heathworld (formerly Bates Healthworld) in London as an account executive, leaving two years later to become a senior account manager with In Vivo Communications in Melbourne, later joining McCann and then DDB in account management roles. 

“The concoction of in-house capabilities at DigitasLBi is mouthwatering for an account planner like myself,” said Chriswick.  “Transformative creative opportunities lie in so many places nowadays, so with these resources within arm’s reach, I’m very excited. DigitasLBi can become the future-proof agency model that more and more clients are realizing they need.”

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