We all know that the NewFronts, the annual ritual in which media companies gather in Manhattan to show off their shiniest new toys to advertisers, often leans toward the surreal and/or ridiculous.
We also know that DigitasLBi has indulged in this sort of thing before even months after NewFronts is over.
You may, for example, recall that the agency announced its new unicorn logo back in August 2013 by dragging a sad, confused pony onto a stage of sorts along with North American CEO Tony Weisman (note the horn):
That said, we don’t quite know what’s going on here at today’s Digitas NewFronts event:
— DigitasLBi U.S. (@Digitas) April 30, 2015
Would that be neo-gospel or classic? Kirk Franklin or Paul Robeson?
In actual news, before the event started Digitas announced a new partnership with Vox Media that will give it “first rights to…Chorus for Advertisers,” which is “a content-amplification machine” for paid sponsors.
Praise be to God, native advertising is real!