Digitas CCO: ‘Women Are Taking Over the World of Media’

By Kiran Aditham 

Though we unfortunately missed the Shaq-approved Digitas Digital NewFront last Wednesday, at least we have this bit of coverage from Beet.tv managing director Andy Plesser, who happened to spend a few minutes with Digitas CCO Mark Beeching at the event.

While Beeching spends a fair amount of time talking about his daughter and mobile and offers some rather familiar viewpoints on digital, he happens to give a nod to the growing influence of women in the industry, saying that in 30 years’ time, there might actually be a Mad Women show on TV. Will it really take that long? Anyways, indulge him for a tick, will you?


More: “Digitas Named ‘Best Place to Work in Illinois.’ Let the Debate Begin.