Dietz & Watson spent $12.4 million on measured media in 2016 and nearly $7.3 million in the first six months of 2017, according to Kantar Media.
RTO+P will be tasked with handling national, regional and local advertising for the brand across all media, including broadcast, digital, social media, radio, print, OOH and in-store, as well as media buying and planning. The assignment is effective immediately and the agency’s first work for Dietz & Watson is expected in April.
“We’re really excited to work with Dietz & Watson as the company looks to expand its footprint and continue to evolve,” RTO+P founder and CCO Steve Red said in a statement. “After 78 years, Dietz & Watson remains a 4th generation family business, made up of people who are almost obsessively passionate about the products they sell every day. But there’s nothing ‘old school’ about the brand; they pride themselves on being pioneers and innovators, embracing change and relentlessly charging toward what’s next. We love that juxtaposition of rich history and progressive attitude.”
“RTO+P has a track record of delivering memorable creative and successful media strategy for food and beverage brands,” added Dietz & Watson vice president, brand strategy Lauren Eni. “That history and capability, coupled with our shared Philadelphia roots, made the decision to pursue this partnership a no-brainer.”
Last summer, RTO+P launched the first national campaign for Halo Top, which recently selected Wolfgang as its agency of record. Other food and beverage brands the agency has worked with include Reyka Vodka, MorningStar Farms, Chronic Tacos and Peach Street Distillers.