Dieste Picks Your Dog’s Favorite Meme

By Patrick Coffee 

Dieste — the Dallas agency responsible for the 2014 #muttbombing campaign in which client Dallas Pets Alive Photoshopped rescue dogs into celebrities’ Instagram selfies — has a new campaign involving virality and Texas pups in need of homes.

In campaign extension “Adoptable Trends,” Dieste figured out a new way to increase exposure for the client’s shelter dogs: name them after trending stories and hashtags.

Here’s the new ad, which launched yesterday:

The client’s website features the latest topical puppies:

meme dogs

We can’t tell how well the trick has worked so far, but the agency says that it would like to “find a new trend every day to help a dog in need,” and as owners of a rescue mutt we can’t help but approve.


Title: Adoptable Trends
Client: Dallas Pets Alive
Agency: Dieste Inc., Dallas

CCO: Paco Olavarrieta 
Executive Creative Director: Ciro Sarmiento
ACD: Mónica Douglas
CW: José Benitez

AD: Francisco Arranz, Arturo Lee

Head of Art: Gustavo Zapata

Director of digital: Francisco Cárdenas

Community Manager: Jesse Echevarría

Public Relations: Carla Eboli

Agency Producer: John Costello

Search Engine Marketing: Standing Dog Interactive
Production House: Letca Films
Director: Jorge Colón
Executive Producer: Melina Acevedo

Músic/Sound Mix: Personal Music

Director: Alberto Slezynger

Composer: Alexis Estiz

Sound engineer: Luis Gómez

Executive Producer: Vanessa Lozano