Deutsch New York to Move Uptown

By Patrick Coffee 

Deutsch office

In news we missed this week, R/GA isn’t the only New York agency that went shopping for real estate in recent months.

Deutsch New York, which has called the (Google-branded) building at 111 8th Avenue home since 1999, will soon be moving into new uptown digs. The agency recently signed a lease for 330 W. 34th Street, a structure owned by Vornado Realty Trust. In a related call, Vornado described the office as “the low-cost producer and not a bad place to be”, revealing that Deutsch will occupy two floors and 74,346 square feet (a smaller space than its current 134,830 square foot office) and — most importantly — that one of those two floors has a terrace.


Here’s the agency’s official statement:

“Our lease runs through 2018 at 111 8th Avenue, but when we re-upped the lease over a year and a half ago we had already been exploring new spaces and seeking out up and coming neighborhoods. That was one of the key things we were interested in—being able to explore new areas and make our mark, as we did when we moved to 111 8th Avenue in 1999. At that time the Meatpacking district was just that, and, for perspective, the Maritime Hotel was a meth addict treatment center. Our new space is on the edge of the Hudson Yards, an emerging area with character and history that is poised for growth. We’re excited about the move and will begin designing and building out the space shortly, and imagine a move sometime in 2015.”

Finally, the new office will be on the West side adjacent to Penn Station, home to New York’s only Krispy Kreme as well as both the sixth and seventh circles of Hell. So your inevitable Jeffersons reference doesn’t apply.