Deutsch hired Mike Frank as senior vice president, creative director, effective this week.
Working out of the agency’s Los Angeles office, Frank will lead the 35-person Volkswagen platform team while reporting to executive vice president, executive creative director Tara Greer. The agency retained the business through some dramatic changes within the client organization earlier this year, and now its team is expanding.
Frank arrives at Deutsch from Razorfish, where he has served as vice president, group creative director for the past two and a half years, working on Honda and Acura. He originally arrived at Razorfish as a creative director on Blackberry and AT&T back in November of 2009, before receiving a promotion to group creative director about a year and a half later and adding vice president to his title a little over three years after that. While with the agency he has also worked with brands including Motorola, Visa and Target.
He joined Razorfish from Bond Art and Science in New York, where he spent a year as a creative director working with brands including Nike Sportswear, Microsoft’s Zune and Armani Exchange, following a year and a half as a freelance creative director working with clients including Hershey’s and DHL, and agencies such as Arnold, Organic and RDA. Before that he spent nearly six years as a creative director with IBM Interactive Experience, working with clients such as Sony, AOL, NCAA, Nissan and Coca-Cola.
“Mike’s deep automotive experience, coupled with his passion and understanding of product development, makes him a conceptually and creatively strong platform leader,” Pam Scheideler, chief digital officer of Deutsch’s Los Angeles office, said in a statement. “Few people are strong at both product design and branding. Mike knows both sides well and has been on our radar for quite some time. We’re thrilled to have him at Deutsch.”
“Volkswagen is an iconic global brand with a history of innovation in the digital space,” added Frank. “And Deutsch’s heritage of brand-building coupled with their deep UX and tech chops presents a incredible opportunity to affect the brand trajectory. I look forward to joining the team.”