Del Campo Saatchi & Saatchi Invites Weather People to Face Their Falsities

By Kiran Aditham 

In its newest auto campaign, the Madrid office of Del Campo Saatchi & Saatchi aims to address a chronic issue with meteorologists: their often inaccurate weather forecasts (there’s a classic Curb Your Enthusiasm episode devoted to this very topic).

In this new work for Toyota Europe’s sporty Aygo line, Del Camp decided to gather three notable Euro weather folks from Paris, Milan and Madrid — they would be Tatiana Silva, Paolo Corazzon and Roberto Brasero — in order to take on a “weather challenge.”

In a statement, Maxi Itzkoff & Mariano Serkin, CCOs at Saatchi&Saatchi Europe, explain:

“We gave the new Aygo to three famous forecasters in three different European cities, for a month. The roof of the car was synchronized to each forecaster’s weather prediction.  If they predicted rain, the canvas roof would stay closed.  But if they predicted sun, the roof would remain open, no matter what the weather.”

The online film has rolled out in Italy and France already with plans to expand across the continent in the coming weeks.

 

AGENCY: DEL CAMPO SAATCHI&SAATICHI MADRID

CLIENT: TOYOTA MOTORS EUROPE

MODEL: AYGO

 

CCO: MAXI ITZKOFF / MARIANO SERKIN

ECD: ARIEL SERKIN / JUAN PABLO LUFRANO / RAFAEL SANTAMARINA

CW: BRITTANY POOLE / TOBIAS TERCIC

AD: TODD GRINHAM / HERNAN GARCIA

PRODUCER: RAFFAELLA SCARPETTI / PETER MONTGOMERY

ACCOUNTS: MAURO MESSINA / MICHAELA CHWEIDAN

 

PRODUCTION COMPANY: SMUGGLER

DIRECTOR: JAMIE RAFN

DOP: BRENDAN GALVIN

EDITOR: TIM HARDY

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