DDB Toronto Targets ‘Junkface’ for Neutrogena

By Erik Oster 

DDB Toronto has a new campaign for Neutrogena discouraging men from washing their junk and their face with the same soap (and offering up Neutrogena Men Face Wash as the perfect solution).

As Adweek points out, the Canadian campaign “assumes that men start low and move up in the shower,” a somewhat dubious assumption. Still, the 60-second spot is not without its (heavily influenced by W+K’s Old Spice) charm. While “Junkface” explains the cause of Junkface, there is little description of the symptoms, although we can reasonably assume they include junk particles in the facial region.


The goofy humor continues on www.stopjunkface.com, which contends that 72% of Canadians have junkface, with Alberta having the most Junkface sufferers at 86%. Men with chinstraps are especially prone to Junkface, and all bounty hunters suffer from it. The site also offers the important reminder to keep knees, owls, and footballs away from your nether regions. No word yet on whether Neutrogena plans to offer a separate line of soap for your junk.

Client: Johnson & Johnson, Neutrogena® MEN®

Agency: DDB Canada / Toronto and Tribal Worldwide – Toronto

Exec. Creative Director(s): Todd Mackie, Denise Rossetto, Paul Wallace

Creative Director(s): David Ross, Josh Stein

Copywriter: Allan Topol

Art Director(s): Craig Ferguson, Pete Ross, Bhavik Gajjar

Agency Producer(s): Caroline Clarke, Chris Webden

Account Team: Jacqui Faclier, VP.Business Unit Director / Heather Moffat, Account Supervisor /

Melissa McCaughey, Account Director

Strategist(s): Annie Seyffert, Jesse Gilbert

Lead Designer: Norma Penner

Tech Director: Adrien Montpellier

UX: Daniel Wiseman

Developers: Justin Masse, Zack Ginies

Social Media Director: Ed Lee

Senior Social Cultivator: Andrew Panturescu

Media Company: J3

Production Company: Soft Citizen

Executive Producer: Eva Preger / Link York

Director: Aircastle

Director of Photography: Mikhail Petrenko

Line Producer: Amalie Bruun

Post-Production: Relish

Exec Producer: Sally Leggett

Editor: Chris Murphy

Assistant Editor: Michael Barker

Online: 567vfx

Online Editor: Joel Osis

Colourist: Joel Osis

Audio House: Pirate

Audio House Director: Steve Gardner

Audio House Engineer(s): Jared Kuemper

Audio Executive Producer: Kate Fried

Casting Agency: Jigsaw Casting