DDB Paris Enlists ‘Man Who Died the Most’ to Reach Potential Organ Donors

By Kiran Aditham 

ddbparisCall it DDB Paris’s version of “Dumb Ways to Die…” if you will, but the agency is getting both serious and a bit ridiculous to bring awareness to the young folks out there about the importance of organ donations.

The DDB Paris team recently teamed up with Wanda director Steve Rogers to introduce to a character named “Robert Cronejager,” an actor who’s unfortunately typecast over the course of his career as “The Man Who Died the Most.” In movies.

Here’s the ad, which touches on the organ donation issue as an afterthought of sorts:


Who needs The Most Interesting Man in the World when you’ve got a guy like Cronejager who ends up dying whether playing a warrior, a mobster or a cowboy?

While paying homage to celluloid fatalities both classic and modern (nice take on American Beauty), DDB Paris’s digital campaign for France’s Biomedicine Agency aims to reach the 16-25 demo with the intention being to inject some humor to help foster and ease conversations between young adults and their families about being an organ donor.

The boatload of pop culture references may go over some viewers’ heads, but at least the minds behind the campaign bring some levity to what could be an uncomfortable topic.

Agency: DDB Paris
Account Management: Jean-Luc Bravi, Marine Hakim, Melissa Frédéric
Producer: Damien Fournier-Perret
Strategy: Sébastien Genty
Art Director: Nicolas Malcorps, Alexis Benoit
Copywriter: Alexis Benoit
Executive Creative Director: Alexandre Hervé
Planner: Sébastien Genty
Director: Steve Rogers
Production Company: Wanda