DDB Compels Us to Write One More Item Aboot Canada

By Kiran Aditham 

Want to know what Canadians think? Well, save that thought for now, but that question is the basis for a new campaign from DDB Canada on behalf of the Canadian Tourism Commission. The CTC’s AOR used 8′ x 10′ store screens in New York, Chicago and LA that feature a continuous stream of tweeted photos and conversations based on specific search terms of Canadian cities, events and more. Interactive touch screens isn’t the most novel of concepts, but it’s good to know that DDB Canada finally adopted that newfangled Twitter thing.

More: “DDB Canada Has a New President/COO

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