DDB Canada Shows How ‘Membership is Rewarding’ for BCAA

By Erik Oster 

DDB Canada launched a new campaign for BCAA showing how “Membership is Rewarding.”

In a 30-second spot, a clerk follows a woman around a store, putting sale stickers on all her items. While her manager is unpleased and attempts to remove the stickers, the woman with the price gun doesn’t give up, making sure to dole out as much savings as she can. The spot concludes with the voiceover “For BCAA members, every day is a sale day. Members save up to 600 dollars a year at over 100,000 partner locations worldwide.” It may be a tad on the obvious side, but it does serve to visualize BCAA savings and works in conjunction with the tagline. A second spot goes for a less obvious, and more fantastical, visualization of savings.



Client: BCAA

Client lead: Grant Stockwell

Agency: DDB Canada Vancouver

Chief Creative Officer: Cosmo Campbell

Executive Creative Director: Dean Lee

Copywriter: Kevin Rathgeber

Art Director: Kelsey Hughes

VP Client Services, Patty Jones

Account Director: Devin Gallaher

Account Supervisor: Elisabeth Blackburn

Agency Producers/Project Manager: Matthew Sy

Strategy: Natalie Godfrey
Production Company: Untitled Films http://www.untitledfilms.ca/

Director: Mark Gilbert

Director of Photography: Marten Tedin

Line Producer: Amalie Bruun

Post-Production Company: Cycle Media http://www.cyclemedia.net/

Editor: Matthew Griffiths

Online Editor: Peter DeBay

Colourist: Claudio Sepulveda

Audio House: Wave Productions http://www.waveproductions.com/

Audio House Producer: Craig Zarazun
Casting Agency: Sean Milliken Casting http://seanmillikencasting.com/

VFX/Animation Co: Smith. http://callmesmith.com/