DDB Canada launched a new campaign for BCAA showing how “Membership is Rewarding.”
In a 30-second spot, a clerk follows a woman around a store, putting sale stickers on all her items. While her manager is unpleased and attempts to remove the stickers, the woman with the price gun doesn’t give up, making sure to dole out as much savings as she can. The spot concludes with the voiceover “For BCAA members, every day is a sale day. Members save up to 600 dollars a year at over 100,000 partner locations worldwide.” It may be a tad on the obvious side, but it does serve to visualize BCAA savings and works in conjunction with the tagline. A second spot goes for a less obvious, and more fantastical, visualization of savings.
Credits:
Client: BCAA
Client lead: Grant Stockwell
Agency: DDB Canada Vancouver
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Dean Lee
Copywriter: Kevin Rathgeber
Art Director: Kelsey Hughes
VP Client Services, Patty Jones
Account Director: Devin Gallaher
Account Supervisor: Elisabeth Blackburn
Agency Producers/Project Manager: Matthew Sy
Strategy: Natalie Godfrey
Production Company: Untitled Films http://www.untitledfilms.ca/
Director: Mark Gilbert
Director of Photography: Marten Tedin
Line Producer: Amalie Bruun
Post-Production Company: Cycle Media http://www.cyclemedia.net/
Editor: Matthew Griffiths
Online Editor: Peter DeBay
Colourist: Claudio Sepulveda
Audio House: Wave Productions http://www.waveproductions.com/
Audio House Producer: Craig Zarazun
Casting Agency: Sean Milliken Casting http://seanmillikencasting.com/
VFX/Animation Co: Smith. http://callmesmith.com/