This week marks the expiration of the Wright Amendment, a federal law governing air traffic at Dallas Love Field, Southwest Airline’s home airport. So to celebrate, the airline teamed up with agency David&Goliath and New York-New York Hotel & Casino in Las Vegas, “spreading the luck” to passengers on the first-ever nonstop flight from Dallas Love Field to Las Vegas.
When passengers boarded the plane they each found a surprise gift under their seat, including a book of two-for-one deals and a free t-shirt. Then they played “Spread the Luck,” a game in which a spinning wheel selected a row to win prizes from New York-New York Hotel & Casino, including a suite upgrade. The airline saved the biggest surprise for last, with all passengers receiving a long list of items from the hotel and casino, including a free two-night stay.
Credits:
Agency: David&Goliath
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Creative Director: Matt Curry
Creative Director: Brad Burke
Art Director: Ben Tolbert
Copywriter: Chris Juhas
Strategist: Jessica Watts
Head of Production: Paul Albanese
Director of Print Services: Meredith Walsh
Senior Producer: Carrie Lighthall
Account Director: Jamie Simms
Assistant Account Executive: Kelly Yaussi
Production Company: MGM Resorts International, Creative Services
Director of Photography: Ernesto Zita
Executive Producer: Ben Stanigar
Editorial House: MGM Resorts International, Creative Services
Editor: Kevin Tutaj