Danny Trejo stole the show as Marcia Brady in BBDO New York’s 2015 Super Bowl ad for Snicker’s. This year, he served up tacos.
With the Rams in the Super Bowl, independent agency The Many (which rebranded from Mistress earlier this year) decided to promote Los Angeles tourism by bringing a little bit of L.A. to Super Bowl LIII in Atlanta for Discover Los Angeles, in the form of Trejo’s Tacos.
The actor took a mobile version of the restaurant to Atlanta for the game, promoting the event on Los Angeles Tourism’s social outlets.
Presumably, the game was so boring that quite a few preferred to stand in line for tacos.
The Many has worked with Discover for some time and created the 2017 “#EveryoneIsWelcome” campaign which included an event welcoming visitors to LAX in four different languages.